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Raymond James Jumps On Digital Advice Trend

Eliane Chavagnon

1 February 2017

Raymond James has unveiled details of its Connected Advisor digital advice platform, becoming the latest industry player to acquire or build a “robo advisor.”

The platform features existing tools that support digital communications and online collaboration, as well as new capabilities to meet the complex financial needs of wealthy clients, the Florida-based firm said.

Among the tools already available or to be rolled out over the coming months include: digital data collection, discovery and proposal systems; secure cloud storage and consolidated access to key documents; enhanced mobile capabilities; goal planning and monitoring tools; advanced analytics capabilities; and investment options for multi-generational households and those in varying financial situations.

Many of the efficiency and collaboration tools are already in place, with the “robo advisor-like” technology and data insight features expected later this year, and other planned enhancements scheduled for 2018, Raymond James said.

Last year, Wells Fargo and UBS Wealth Management Americas partnered with robo-advisor SigFig , while US Bank and RBC struck deals with BlackRock’s FutureAdvisor platform . FutureAdvisor was acquired in August 2015 by BlackRock.